We're seen many trailers and openings for telenovelas in class. To promote these shows, men will typically lower their voices to sell. I find this really humorous, but the more I think about it, the more I realize that this is commonplace in sales. It's not just a Hispanic thing. In the U.S., you can observe this advertising technique in some American car commercials. I watch a good deal of Asian television and movies (thank Mom), and I swear the men will drop three octaves to sell a product or to promote a show. Why is this? Is there some element of masculinity that I wasn't aware of that can be used as a tool to sell? Does a man (vs. a woman) advertising attract men or women more, or is the sale of product truly based on the nature of the product (ex.: car vs. television show)?
It's because of this silly little observation that I want to observe differences in gender in telenovelas. Perhaps stepping outside of my comfort zone/culture will permit me to see how the world wants to perceive men and women, and how the media uses this to sell (God, I'm such a Tele major!). Maybe the best way to observe these international gender divisions will be through Hispanic super-melodrama in telenovelas!
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