I cannot believe that Soy Tu Dueña was able to beat out the other American networks in nearly every Adult demographic. To emphasize the power of this novela, let me remind you of what was airing during prime time during the late 2010 season:
–ABC: Better With You, Brothers & Sisters, Castle, Detroit 1-8-7, The Middle, No Ordinary Family, Skating With the Stars and Supernanny
–CBS: $#*! My Dad Says, Blue Bloods, CSI, CSI: Miami, CSI: NY, The Defenders, The Good Wife, Hawaii Five-0, Medium, The Mentalist, Mike & Molly, NCIS: Los Angeles and Rules of Engagement
–NBC: Apprentice 10, Biggest Loser 10, Chase, Chuck, Community, The Event, Law and Order: LA, Law and Order: SVU, Parenthood and Undercovers
–FOX: Fringe, Good Guys, Human Target, Lie to Me and Running Wilde
–CW: 90210, America’s Next Top Model-9, Gossip Girl, Hellcats, Life Unexpected, Nikita, One Tree Hill, Smallville, Supernatural and Vampire Diaries
Also, I didn't know that Nielsen could do this, but apparently they can track down and release where they find their randomly sampled data. Ssomeone in the Census Bureau needs to get their hands on this data collection tech!
Another observation I discovered during my research of Soy Tu Dueña's consumption: Soy Tu Dueña's audiences were primarily found in large urban centers: Los Angeles, New York City, Miami, Houston, Phoenix, Sacramento, San Francisco, and to my surprise, Chicago. All have very large Hispanic populations, and the Census Bureau's projections reflect this perfectly. (It should be common sense, but I'm one who tends to need statistical proof before I confirm facts.) To satiate my curiosity, perhaps a case study could be made on how Hispanic Americans in lower Hispanic dense cities, such as from Atlanta, Boston, Pittsburgh, etc., respond to telenovelas without - for the lack of a better term - peer pressures? I'm not entirely sure if Atlanta or rural Hispanic Americans watch telenovelas as frequently as would Hispanics in cities with large Hispanic populations. I've always imagined watching novelas as being a large group-oriented activity. I mean, I never heard of Soy Tu Dueña before this class, and I live with Mexicans!
Who would've known that one population of people could care so much about one show? I trust Hispanic tastes in drama more than I had before, but even without this class: if Soy Tu Dueña can perform better than - and steal viewers from - entertaining shows like Chuck, Community, Castle, Fringe, and Gossip Girl, then I must watch it. I must "try out" Soy Tu Dueña when I have free time again!
*Nielsen data and T.V. schedules obtained from Business Wire.