This is a class blog run by Dr. Carolina Acosta-Alzuru and her students in the course "Telenovelas, Culture and Society" at the University of Georgia during Spring 2011

Thursday, April 7, 2011

Telenovelas as competition

I wanted to expound upon our presentation today, since I personally found the data we gathered interesting and informative to my future career in telecommunications:

I cannot believe that Soy Tu Dueña was able to beat out the other American networks in nearly every Adult demographic. To emphasize the power of this novela, let me remind you of what was airing during prime time during the late 2010 season:

ABC: Better With You, Brothers & Sisters, Castle, Detroit 1-8-7, The Middle, No Ordinary Family, Skating With the Stars and Supernanny
CBS: $#*! My Dad Says, Blue Bloods, CSI, CSI: Miami, CSI: NY, The Defenders, The Good Wife, Hawaii Five-0, Medium, The Mentalist, Mike & Molly, NCIS: Los Angeles and Rules of Engagement
NBC: Apprentice 10, Biggest Loser 10, Chase, Chuck, Community, The Event, Law and Order: LA, Law and Order: SVU, Parenthood and Undercovers
FOX: Fringe, Good Guys, Human Target, Lie to Me and Running Wilde
CW: 90210, America’s Next Top Model-9, Gossip Girl, Hellcats, Life Unexpected, Nikita, One Tree Hill, Smallville, Supernatural and Vampire Diaries

Also, I didn't know that Nielsen could do this, but apparently they can track down and release where they find their randomly sampled data. Ssomeone in the Census Bureau needs to get their hands on this data collection tech!

Another observation I discovered during my research of Soy Tu Dueña's consumption: Soy Tu Dueña's audiences were primarily found in large urban centers: Los Angeles, New York City, Miami, Houston, Phoenix, Sacramento, San Francisco, and to my surprise, Chicago. All have very large Hispanic populations, and the Census Bureau's projections reflect this perfectly. (It should be common sense, but I'm one who tends to need statistical proof before I confirm facts.) To satiate my curiosity, perhaps a case study could be made on how Hispanic Americans in lower Hispanic dense cities, such as from Atlanta, Boston, Pittsburgh, etc., respond to telenovelas without - for the lack of a better term - peer pressures? I'm not entirely sure if Atlanta or rural Hispanic Americans watch telenovelas as frequently as would Hispanics in cities with large Hispanic populations. I've always imagined watching novelas as being a large group-oriented activity. I mean, I never heard of Soy Tu Dueña before this class, and I live with Mexicans!

Who would've known that one population of people could care so much about one show? I trust Hispanic tastes in drama more than I had before, but even without this class: if Soy Tu Dueña can perform better than - and steal viewers from - entertaining shows like Chuck, Community, Castle, Fringe, and Gossip Girl, then I must watch it. I must "try out" Soy Tu Dueña when I have free time again!

*Nielsen data and T.V. schedules obtained from Business Wire.

1 comment:

  1. I think that this data is hugely important to companies' advertising departments. If this growing population of consumers has such a large percentage of the tv viewing, marketers and adverting agencies should pay attention and jump on the boat.