I want to expand on an interesting article that I read earlier today (thanks to a tweet from Dr. A). Last week, Univision jumped in front of NBC in prime time ratings. This is the second time in the past month that this has happened! It's crazy to me that a channel airing in a secondary language in the U.S. could outperform a heavy-hitter like NBC. This shows us two things: the increasing influence of the Hispanic population, and the pervasive consumption of telenovelas within this fast-growing demographic.
The article attributes Univision's killer ratings to the premiere of "Teresa" -- a remake of the telenovela that originally starred Salma Hayek (tough shoes to fill!). Not only did Univision beat NBC in primetime viewers, but it also rose above ABC in the 18-49 demographic. This trend isn't just occurring with Univision -- Telemundo has also experienced an increase in primetime ratings.
As a public relations major, this makes me wonder how PR practitioners can utilize telenovelas to reach the Hispanic population in the U.S. I interned at The Coca-Cola Company this past summer, and worked a little bit on the Coca-Cola Telenovela Club, a sweepstakes program that offered consumers the chance to meet their favorite telenovela stars. I think this is a trend that could really take off as organizations realize the influence of telenovelas within the Hispanic community.