I was particularly fascinated when Dr. A informed our class that the Colorado Health Foundation created a 12-episode telenovela highlighting the importance of healthcare and other health-related themes. I was so curious by this that I decided to do some online research about why the CHF chose to create telenovelas to educate the citizens of Colorado on the importance of health. Research has shown that Latinos are disproportionally represented among the uninsured in Colorado. This is so important because those with insurance have much better access to better health resources. By focusing on this population, the CHF showcased the unique issues that Latinos in Colorado face in these areas.
This phenomenal idea has made a great impact, which is why it is a growing trend. The Bill and Melinda Gates Foundation and the Kaiser Family Foundation are trying to reach out to television audiences to spread health information and educate Americans. They are trying to imbed social messages in television programs.